Substack Works for Writers. It Breaks for Publishers.

Where a beautiful writing tool falls apart when you try to run a content system.

Apr 10 • Kamal Gaur

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March 2026

BookMyShow: The Case for Date-First Event Discovery

Why BookMyShow (and most event apps) are built backwards - and how a simple redesign could fix it

Mar 27 • Kamal Gaur

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WhatsApp Nudges: A Simple Way to Make Groups Actually Participate

How small behavioral nudges could turn WhatsApp groups from passive chat streams into real coordination spaces.

Mar 13 • Kamal Gaur

December 2025

Zerodha Should Reinvent SIPs Using Outlook-Style Recurrence

A small UX upgrade that could 10× how India invests in ETFs

Dec 18, 2025 • Kamal Gaur

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The One-Click Slow-Motion Replay Button Every Sports Streaming App Is Missing

The simplest feature sports streaming forgot to build.

Dec 11, 2025 • Kamal Gaur

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Your Phone Needs an LLM for Settings

The next upgrade isn’t new features — it’s letting AI control the ones we already have.

Dec 1, 2025 • Kamal Gaur

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October 2025

RBI’s 2FA Mandate and the Case for Smarter OTP Design

Why RBI's 2FA mandate should also push us to rethink how OTPs are designed - numbers for money, letters for identity.

Oct 10, 2025 • Kamal Gaur

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From Visa Helper to Travel Planner: Atlys and Smarter Filters

The real value of visa apps lies in guiding smarter travel decisions.

Oct 10, 2025 • Kamal Gaur

About Build This Next

From napkin sketches to actionable concepts — ideas worth building, shared openly.

Oct 10, 2025 • Kamal Gaur

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